Lecture 3: Market Research -as part of the Plan (September 1936)
Type
Lecture
Speaker
BERGER, J. A.
Related Items
| This Lecture | Is Part Of | Lecture Conference, Balliol College, Oxford, September 1936 |
Original Source
Berger, J. A., ‘Market Research – as part of the Plan’, British Management Review, vol. 2, issue 1. (1937), pp. 31-44
Citation
BERGER, J. A., “Lecture 3: Market Research -as part of the Plan (September 1936),” The Rowntree Business Lectures and the Interwar British Management Movement, accessed April 16, 2024, https://rowntree.exeter.ac.uk/items/show/180.