Lecture 4: Formulation of a Long-term Sales Policy as Suggested by Research (September 1936)
Type
Lecture
Speaker
WOOD, Sinclair
Related Items
| This Lecture | Is Part Of | Lecture Conference, Balliol College, Oxford, September 1936 |
Original Source
Wood, S., ‘Formulation of a Long-term Sales Policy as Suggested by Research’, British Management Review, vol. 2, issue 1. (1937), pp. 45-56
Citation
WOOD, Sinclair, “Lecture 4: Formulation of a Long-term Sales Policy as Suggested by Research (September 1936),” The Rowntree Business Lectures and the Interwar British Management Movement, accessed April 19, 2024, https://rowntree.exeter.ac.uk/items/show/181.