Lecture 5: A Public Relations and Advertising Campaign (September 1936)
Type
Lecture
Speaker
ARMSTRONG, D. L.
Related Items
| This Lecture | Is Part Of | Lecture Conference, Balliol College, Oxford, September 1936 |
Original Source
Armstrong, D. L., ‘A Public Relations and Advertising Campaign’, British Management Review, vol. 2, issue 1. (1937), pp. 56-72
Citation
ARMSTRONG, D. L., “Lecture 5: A Public Relations and Advertising Campaign (September 1936),” The Rowntree Business Lectures and the Interwar British Management Movement, accessed April 18, 2024, https://rowntree.exeter.ac.uk/items/show/182.