Lecture 5: Scientific Salesmanship as a Factor in Regularising the Demand for Goods (April 1924)
Type
Lecture
Speaker
NEWTON CASSON, Herbert
Related Items
| This Lecture | Is Part Of | Lecture Conference, Balliol College, Oxford, April 1924 |
Original Source
University of York, The Borthwick Institute for Archives, Rowntree Papers, BSR 93, VII/21, Lecture Conference, Oxford, April 3-7, 1924, pp. 20-22
Citation
NEWTON CASSON, Herbert, “Lecture 5: Scientific Salesmanship as a Factor in Regularising the Demand for Goods (April 1924),” The Rowntree Business Lectures and the Interwar British Management Movement, accessed April 25, 2024, https://rowntree.exeter.ac.uk/items/show/509.