Lecture 5: Scientific Salesmanship as a Factor in Regularising the Demand for Goods (April 1924)

Type

Lecture

Speaker

NEWTON CASSON, Herbert

Related Items

This Lecture Is Part Of Lecture Conference, Balliol College, Oxford, April 1924

Original Source

University of York, The Borthwick Institute for Archives, Rowntree Papers, BSR 93, VII/21, Lecture Conference, Oxford, April 3-7, 1924, pp. 20-22

Citation

NEWTON CASSON, Herbert, “Lecture 5: Scientific Salesmanship as a Factor in Regularising the Demand for Goods (April 1924),” The Rowntree Business Lectures and the Interwar British Management Movement, accessed May 27, 2020, http://rowntree.exeter.ac.uk/items/show/509.