Lecture 5: Scientific Market Research (September 1932)

Type

Lecture

Speaker

HENDERSON STEWART, J.

Original Source

University of York, The Borthwick Institute for Archives, Rowntree Papers, BSR 93, VII/21, Lecture Conference, University College, Oxford, September 29 - October 2, 1932, pp. 32-37

Citation

HENDERSON STEWART, J., “Lecture 5: Scientific Market Research (September 1932),” The Rowntree Business Lectures and the Interwar British Management Movement, accessed May 27, 2020, http://rowntree.exeter.ac.uk/items/show/579.